$58.6B
2024 AR/VR Market
What is the opportunity?
The next chapter of music may be something audiences can enter.
Visual Sound Ascension is developing music-led immersive experiences that bring songs, stories, performance and visual imagination into environments audiences can explore.
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Why now? ↓
$2.5M RAISE
Why now?
Every major media shift has changed how audiences experience music. Immersive environments may be the next one.
$210.4B
2030 Forecast
23.7%
Forecast CAGR
Source: P&S Intelligence, as cited in VSA's June 2025 investor deck.
How music keeps moving
LISTEN
Recorded and broadcast music expanded its reach.
WATCH
Music video gave songs a visual language.
ACCESS
Streaming put music within immediate reach across devices.
ENTER
Interactive and spatial technology open the possibility of music-led environments audiences can explore.
What remains unresolved?
Immersive music is still difficult for artists and rights holders to evaluate.
A compelling experience is only one part of the decision. Valuable catalogue brings several questions with it.
Stakeholder concern
The question
Creative
Does the experience respect the song, artist identity and intent?
Rights
What needs to be cleared, licensed or approved?
Commercial
What does it cost? Where is value created? Who participates?
Audience
Can fans access it without specialized hardware?
Leadership
Does this become a lasting catalogue asset or another one-off activation?
The hard part is giving everyone involved enough clarity to make the decision together.
Where does VSA fit?
VSA is building a clearer path from music catalogue to immersive experience.
The process begins with the work and the people responsible for it.
Start with the music
Define the song, catalogue context, creative intent and experience under consideration.
Make the direction visible
Give stakeholders something concrete to see and assess.
Address the questions early
Bring rights, attribution, access, production and approvals into the conversation.
Move toward commercial fit
When an opportunity is qualified, begin the discussion around scope, participation and economics.
See the experience. Understand the path. Start the conversation.
Request a Private Investor BriefingWhat is VSA building?
VSA does not begin with a headset. It begins with the music.
Songs, lyrics, performance and visual identity become the raw material for immersive environments. Access begins on familiar screens, with the option to step further into the experience through immersive hardware.
Start on a screen. Step further in when you are ready.
VSA Immersive Music Experiences
Music-led environments built around approved creative work.
- Creative format
- Production approach
- Audience experience
- Demonstration proof
Repeatable Experience & Account Layer
Advance the experience, improve demonstrations and build repeatable account workflows.
- Screen-first access
- Rights-holder workflow
- Pilot pathways
- MVP development
The VSA Platform
A broader environment for artists, rights holders, creators, audiences and partners.
- Wider participation
- Creator collaboration
- Audience community
- Commerce and platform growth
Start on a screen. Step further in when you are ready.
The screen-first direction is part of Sam’s stated implementation strategy.
How does VSA create value?
The business model extends beyond the experience itself.
A music-led world can create several commercial paths around the work.
Participant
Potential value
Artists & Rights Holders
Activate approved catalogue and participate in value created around the work.
Audiences
Access deeper music experiences, premium participation and related products.
Creative Contributors
Participate in future visual, performance and immersive work.
VSA
Generate revenue through experiences, access, subscriptions, commerce and future platform participation.
Commercial pathways
Immersive Experiences
Subscriptions
Premium Access
Merchandise
Events
In-Platform Commerce
Catalogue Activation
The people behind the creative value should remain part of the value equation.
What could scale look like?
The model is built around a growing catalogue of immersive music experiences.
Management Forecast
Revenue
Management forecast · millions$6.5M
$45M
$180M
YEAR 1YEAR 3YEAR 5
Immersive Songs~40~250~1,000
Revenue$6.5M$45M$180M
EBITDA-$1.2M$15M$80M
The model assumes growth through an expanding catalogue and multiple commercial pathways around each experience.
Management forecast. Forward-looking and dependent on assumptions that remain to be validated.
Why this approach?
The song is not content inside the world. The song shapes the world.
MUSIC-LED
The environment grows from the song.
RIGHTS-AWARE
Creative intent, permissions and attribution enter the process early.
JUDGEABLE
Stakeholders can see what is being proposed before deeper commitment.
ACCESSIBLE
The experience begins on conventional screens rather than requiring headset ownership.
HUMAN-FIRST
Technology serves the creative work.
How can this scale beyond individual releases?
VSA begins with individual music experiences and is designed to grow beyond them.
SONG
One approved work.
EXPERIENCE
A music-led immersive world.
CATALOGUE
A repeatable path across additional works.
PLATFORM
A consistent place for artists, rights holders, audiences and creators to participate.
CREATIVITY ECOSYSTEM
Collaboration, community, commerce and new forms of creative participation.
What exists today?
See the idea in motion.
IMMERSIVE DEVELOPMENT
Discover a new way to experience music
Immersive Music
A new dimension for human creativity.
VSA's early development work explores how music can become an immersive visual experience, opening new possibilities for human creativity and deeper connections between artists and audiences.
Watch the development film
ARTIST TESTIMONIAL
Hear an artist's perspective.
Chris Steffler
Sony Music Artist, Original Drummer, Platinum Blonde
Chris has engaged directly with the VSA concept and provided original music for immersive video exploration.
Watch Chris's Perspective
INDUSTRY RELATIONSHIPS
Relationships across the capabilities VSA needs to build.
Technology
-
NVIDIA
NVIDIA Inception -
Xsolla
Collaboration
Production & Development
-
CML Team
Collaboration -
The Big Freeze
Signed MNDA -
Program-Ace
Collaboration
Commerce & Industry
-
My Brand Worx / Karen Beach
Signed MNDA
Research
-
University of Waterloo
Joint grant opportunity under exploration
VSA has also appeared on:
Hyper Accelerator
Collision 2023
David Meltzer 2 Minute Pitch
David Meltzer Office Hours
Multi-Market Trademark Activity
MVP Roadmap Development
VSA has MVP Roadmap Develop and Multi-Market Trademark Activity — Secured in USA, Canada, EU, UK, New Zealand, Austria, Japan, Brazil.
Seen enough to want a closer look?
Request a Private Investor BriefingWhy this founder?
An engineer returned to art. VSA emerged where the two met.
Sam Dinatolo, P.Eng., PMP, spent more than three decades in engineering and major infrastructure project delivery before returning deliberately to visual and digital art. That path led him into Unity, where he chose to build an immersive concert environment around Led Zeppelin's Achilles Last Stand rather than a conventional game or productivity tool. The experiment sparked a larger idea: what if music could become an environment audiences could enter? From there, the concept evolved through early hardware exploration, accelerator participation and eventually into the software-led immersive music platform that became Visual Sound Ascension. Today, Sam brings together the systems discipline of an engineer with the perspective of an artist, guided by a belief that technology should expand human creativity rather than replace it.
“Technology should be utilized as an enabler of human creativity, not a replacement.”
Sam Dinatolo, P.Eng., PMP
Founder, CEO and President
Can this team execute?
Built across the disciplines the vision requires.
Mike Hopkin
Fractional CPO
Turning the platform vision into a technical roadmap.
- MVP development
- Platform roadmap planning
- Technical architecture
Ray Tylak, PMP, PMI-ACP
Producer · Production Director · Project Manager
25+ years in interactive entertainment and complex product delivery.
- More than two decades at Ubisoft
- Former Production Director at Relic Entertainment
- Experience across 60+ product launches
Sina Azarnoush
Innovation Director · VR Technical Lead
Experience across immersive technology, AR/VR and interactive systems.
- 12+ years across computer science and spatial environments
- 5+ years in game development, AR and VR
- Applied AI experience
Nima Azarnoush
Technical Artist · Development and Coding
Turning creative ideas into working interactive experiences.
- 5+ years in game design and development
- Multiplayer development experience
- C# and interactive systems
What still has to be proven?
A credible investment thesis should stand up to hard questions.
01Does VSA depend on mass headset adoption?
No. The planned entry point is the screen audiences already use. Headsets can deepen the experience without becoming the only way in.
02Is the platform already built?
No. VSA has development work, concepts, product planning and roadmap activity. The initial product and broader platform are still being developed.
03How will music rights be handled?
VSA intends to address permissions, attribution, publishing, masters, likeness and related rights early in the account process. Final structures will depend on the work involved and agreements required.
04How does VSA make money?
The current model considers experiences, subscriptions, premium access, merchandise, commerce and platform participation.
05Why VSA instead of a major gaming or video platform?
VSA is pursuing a focused position around music-led storytelling, rights-holder relevance, screen-first access and experiences that can be assessed before deeper commitment.
06What could make VSA defensible?
That still has to be earned. Potential advantages may develop through workflow, creative methodology, technology, catalogue relationships, distribution and network effects.
07Is the team fully built?
VSA's current team with founder leadership, contracted, fractional, collaborative and potentially returning capability will allow beta development. Team expansion is part of the next phase.
What is the next step?
Explore VSA in greater detail.
If the thesis warrants a closer look, continue the conversation privately.
Please do not submit confidential investment information through this form. Additional materials can be shared through an appropriate private diligence process.This page is for informational purposes and is not an offer to sell securities, a solicitation to purchase securities, or a representation of future investment results.